POS and marketing: the moment that matters

The point of sale (POS) is where the purchase decision is made: every detail matters. Studies indicate that more than 70% of purchase decisions are made spontaneously in-store (source: GfK, 2021).

An effective POS presence combines clear brand messages with eye-catching displays, multisensory experiences and personalised offers. Connecting online and offline touchpoints is becoming increasingly important: QR codes, digital price labels and social media integration can strengthen brand perception.

Measures should be evaluated continuously, for example through A/B testing or sales analysis, and refined accordingly.